aporia

Aporia – What does it mean?

Why did I name my company, Aporia? There are a lot of reasons for choosing a company name. It is meant to signify something. It is also a way to identify something, a way to find it or even to create a brand. I chose Aporia for all these reasons, but in some way, I truly chose it because it is one of my favourite words, and it has been since I was first introduced to it in college.